Review: Ivory’s New Social Community for Moms – “The Soap Dish”
January 24, 2012 by Rajee
Filed under Bath and Body works, Community, Product Review, Review
Inspired from the survey insights, Ivory recently launched The Soap Dish, a light-hearted social community that offers women an outlet to share in the everyday humor and honesty of their lives in an unapologetic manner. The community lives on the Ivory Facebook page (www.facebook.com/ivory) and is a place where today’s modern mom can come and dish – share opinions, ideas and maybe a little attitude on what it is that makes her life so complicated. As host of The Soap Dish, Melissa McCarthy invites Ivory fans and followers to join her in dishing about everyday topics ranging from motherhood, marriage and meatloaf to much more.
The complete survey questions and results will be shared throughout The Soap Dish community, where Ivory encourages women to laugh, live and share their everyday issues with others. To stay connected with Ivory, visit us on Facebook (http://www.facebook.com/ivory) and on Twitter (www.twitter.com/ivory).
“As part of Ivory’s modern day makeover, which began with the unveiling of our new packaging design and advertising campaign, we sought to tap into the everyday opinions and attitudes of today’s busy mom,” said Jay Sethi, Ivory brand manager. “What we found was today’s moms have an unyielding desire for honest, down-to-earth, simple yet social connections with other women and moms.”
I struggle to find bath products. One product, I always skip is Ivory as its brand was spending “very little” on advertising . I feel so good when I was sampled Ivory products to try. I love to spend sometime alone in the shower. It lathers well with its new scent leaving me cleaned and smell fresh. I love all the new scents that Ivory recently introduced Lavendar, Aloe, and Simple Clean. It is simple and pure that do not contain dyes or heavy perfumes.
I love to share every day humour and get advise with other moms in Soap Dish community. It would be more fun and connect with other new moms in this modern community.
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sounds like a fun idea
Melissa McCarthy is a great personality, this sounds like it could be a lot of fun. I’ll have to check it out!
neat. they’re new branding looks very clean and fresh. good job ivory advertising
*kelly
kelly-tillotson@hotmail.com
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Sounds like a great site to visit.
I love that new technology allows us to connect in ways never before…
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What a fun idea and I would like to Ivory products!
I saw a comment on their FB page that there is supposed to be an Ivory coupon in the Smart Source insert this weekend
Exploring in Yahoo I finally stumbled upon this site. Reading this information So i am satisfied to exhibit that I’ve a very good uncanny feeling I discovered just what I needed, thanks for sharing.
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I love Ivory products and will have to check out this new way to keep up on ‘mom issues.’
Thanks!
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I never really bought ivory either and i think you’re right, its because i never really saw it in the media and it was like some old-fashioned product my mom used to buy. Congratulations Ivory
“The Soap Dish”” sounds like a terrific social community to visit and spend some time with other women and chat about everyday things. I will visit it.
I would like to try the ivory products
I love Ivory products! I think The Soap Dish sounds like a terrific ideal.